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Usage of POP display stand

POP advertising is one of the two pillars of advertising media, and it has a direct impact on product sales. From a functional point of view, the display stand should focus on a series of psychological activities such as attention, interest, desire, and memory before the consumer purchases the product. In addition to the functions of POP advertising in the use of decorative design elements such as color, text and graphics, it must satisfy the functions of displaying goods, conveying information and selling goods; it must have personalized styling and structural design.

Display containers are mainly used for the display of goods. They are commonly used in shopping malls, electronics, electrical appliances, famous cigarettes, famous wines, pharmacies, glasses, craft gifts, crystal products, hotel supplies, stationery, automotive supplies, 4S shop models, plastic products, cosmetics stores. The counters of mobile phones, jewellery, boutiques, etc., have beautiful appearance, noble and elegant, and have good decorative effects. They can display the characteristics of the products in an all-round way, and make the products play the extraordinary charm.

The display container can also be equipped with a light box. Fluorescent lamps and spotlights can be used on both sides. The glass layer in the cabinet can be increased according to the actual needs of the cabinet, and the glass layer can be adjusted freely.

Display rack selection

Under normal circumstances, high-tech products such as mobile phones, glass or white is better, and porcelain and other products should choose wooden display racks to highlight the antiques of the products. Floor display racks should also choose wood to highlight the wooden features of the floor.

The color of the POP display stand is mainly white and transparent. This is the mainstream choice. Of course, the festive display racks are red in color, and the postal New Year's greeting card display rack is mainly red.

Common application

Shopping mall supermarket

Supermarket supermarket shelves have a wide variety of categories, and there are the following categories when they are used for classification;

First, the large shopping plaza uses supermarket POP display stand. And for goods suitable for large shopping malls

Supporting display props

Supporting display props

There are many models subdivided in the rack:

1. Yongguan type shelf 2. Anchen type shelf 3. Large back plate type shelf

4. Shanghai-style shelves 5. Warehouse supermarket shelves 6. Center backboard shelves

7. Large back mesh shelf 8. Washing shelf 9. Electrical shelf 10. Trusted shelf, etc.

The above-mentioned shelves are commonly used shelves are distinguished according to their style and craft. Each has its own advantages and disadvantages.

Second, small and medium-sized supermarket convenience store shelves, this type of shelf main features are small, detailed, flexible and variable, the load is light, there are several models:

1. Small center backboard shelf 2. Small back net shelf 3. Four-column shelf

4. Small hanging board shelves. 5. Angle steel shelves 6. Multi-variable shelves

7. Shelves, etc.

Watch POP display stand

Watch POP display stand

Third, according to the composition of the supermarket shelves can be divided into:

1. Single-sided back net supermarket shelves

2. Double-sided back net supermarket shelves

3. Single-sided backboard supermarket shelves

4. Double-sided backboard supermarket shelves

Fourth, in 2000, a new shelf model appeared, which was equipped with LED lights on the shelf laminate to achieve the display effect.

The supermarket shelves can be combined with one side and two sides. The level can be adjusted according to the size of the goods. The single-sided shelves can be combined with the corners. The double-sided shelves can be combined with the semi-circles to make the layout of the store more perfect.

Specialty store

The specialty store has the highest requirements for the display rack. For example, the display rack of jewellery and cosmetics showcases emphasizes the overall effect. The material used in such display racks is usually wood, but the better material is acrylic.

Usage of POP display stand